Cadbury :one of the Biggest Chocolate Brand in the world

•  Cadbury, One Of The Biggest Chcolate BrandsIn The World With Operations In More Than 60 CountriesAnd Billions Of Dollars In Revenues. 
• It Is Not Only A Brand Of Mouth Watering ChocolatesLiked By Consumers Of All Ages, But Also One With A 200 Year Old History FilledWith Wonderful Achievements And Depressing Failures.
• Let's Dive Into The Origins And Rise Of Cadbury And See How They Got To Where They Are Today Coming From A Wealthy Family Of Quaker ChristiansIn Britain, John Cabury, Just Like any other member of his communityWas Not Allowed To Attend Universities And His Non Violent Beliefs And Values Kept himOut From Joining The Military. 

• SO, STARTING A Business was the only optionfor him to make a living. That is why, In 1824 he Opened A Grocery Store In Bull Street,located in the city of birmingham, UK. as Alcohol was considered Bad For Societyby quaker community Tea, Coffee, Cocoa And Drinking Chocolate Were Seen As Healthy AlternativesBy Them Including John Himself. 
• That's Why Among OtherThings He Sold High Quality Cocoa And Drinking Chocolate in his store, Which He used to PreparedUsing A Pestle And Mortar. 
• Due To High Demand In 1831 John Moved To AFour-story Warehouse Nearby And Started Producing Cocoa And Drinking ChocolateOn A Commercial-scale. Thus, The Cadbury Manufacturing Business WasBorn. 
• Because Of The High Cost Of Production TheseWere Sold Mainly To The Wealthy People. By, 1842 He Was Selling Around 11 VarietiesOf Cocoa And 16 Varieties Of Chocolate. 

• In 1847, His Brother Benjamin Cadbury BecameA Partner In The Business And The Company Came To Be Known As Cadbury Brothers.The Same Year They Rented Larger Factory In Birmingham Which Had A Private Canal ThatConnected To All The Major Ports In Britain. 
• In 1854,the Cadbury Brothers Of BirminghamReceived A Exclusive Royal Warrant As Manufacturers Of Chocolate And Cocoa To Queen VictoriaThis Was A Great Luck For Them As Businesses Which Used To Have These Warrants Had A BetterAnd Sophisticated Image Among General Buyers. 
• However, Just Six Years Later In 1860, TheyHad Dissolve Their Partnership Due To John's Wife's Death And His Declining Mental AndPhysical Health In 1861, John Handed Over The Complete ControlOf The Business To His Sons Richard And George Cadbury Who Were 25 And 21 At That Time.

• During This Time The Market Was Not Doing Well And Most Chocolate Manufacturers In BritainWere Going Out Of Business Of Which Cadbury Was Not An Exception.Richard And George Invested 4000 Pounds Each From Their Inherited Money And Started ToWork Long Hours To Keep The Business Alive. 
• But Their Turning Point Came In 1966 WhenThey Decided To Buy A New Type Of Cocoa Press Developed In The NetherlandsWhich Removed Much Of The Unpalatable Cocoa Butter From The Cocoa Beans.
• Up Untill This Point Almost All Cocoa Makers Including CadburyHad A High Level Of Cocoa Butter In It, To Which They Had To Add Starches To Mask It'sTaste And Texture. But With This Press, That Would Not Be NecesaryAnymore. 
• However, Buying This Machine Was A MassiveRisk For Cadbury As It Was Expensive, They Had Very Little Money To Invest, And No OneKnew If There Would Be Enough Demand For The Products That Came Out Of It.

• But They Decided To Go For It And Were The First British Manufacturers To Do So. Thus They Introduced The Cadbury Cocoa EssenceAs The Uk's First Unadulterated, Pure Cocoa. 
• With Its High Quality And Extensive MarketingIt Became Extremely Popular Leading To Dramatic Sales NumbersAnd Changed The Future Of British Cocoa Industry As Well As The Fate Of Cadbury Forever ForThe Better. 
• In 1875, They Introduced The Easter Eggs WhichIs One Of The Most Popular Cadbury Products Till Today. To Get Better Access To Canal And Rail Transportation,In 1878 They Acquired 14.5 Acres Of Land, In A Location5 Miles South Of Birmingham and Created A New Factory Along With 16 Adjacent HousesWhere The Most Loyal And Hard Working Employees Were Given The Privilege To Live.
• They Named It The Bournville Factory After The Nearby Bournbrook Hall And The FrenchWorld Ville Meaning Town.

•  In 1893, George Cadbury bought 120 Acres OfLand Surrounding The Factory At His Own Expense To Create A Model Village So That Many MoreOf Their Workforce Could Be Given A Healthy,Pollution Free And Greener Environment Where They Could Thrive.By 1900, This Was Expanded to 330 Acres With 313 Cottages And Houses Along With Other FacilitiesLike Playgrounds, Swimming Pools And Medical centers.
• Many More Similar Properties Were Built In The Years Leading Up To The First World War,With Smaller Developments Taking Place Later On In The 20th Century In 1897, Cadbury introduced theirbFirst MilkChocolate Bar.
•  Although They Were Making Milk Chocolate DrinksFrom 1849 This Was A New Recipe That They Copied FromContemporary Swiss Chocolate Manufacturers. 

• But In Terms Of Texture Swiss Chocolates WereFar Superior As They Added Condensed Milk Instead Of Milk Powder.Because Of This, Swiss Companies Dominated The British Market Which Cadbury Started ToChallenge. In 1904 Cadbury Launched Their Dairy MilkBar. 
• Developed By George Cadbury Junior It WasA Production Of Exceptional Quality With A Higher Proportion Of Milk Than any PreviousChocolate In The Market. On The Suggestion Of A Customer, It Was NamedDairy Milk.
•  With A Distinctive And Attractive Purple Wrapper,Gradually It Became,cadbury's Best-selling Product By 1914.In 1906 And 1908 They Launched The Bournville Cocoa And Bournville Chocolate.
• Named After The Bournville Fctory Where They Were Produced It Contained Less Milk And MorePure Cocoa With Bourville And Dairy Milk The CompanyGrew Rapidly Untill The First World War And Took Over The Uk Market.
• Also This Was The First Time they Outsold Js, Fry And Sons Which Was Another LeadingBritish Chocolate Manufacturer, During The World War 1 More Than 2,000 OfCadbury's Male Employees Joined The British Armed Forces.

• To Support Their country and the company used to Provide Chocolate, Books And Clothing ToThe Troops. George Cadbury Handed Over Two Company-ownedBuildings For Use As Hospitals And Factory Girls,Volunteered To Do The Laundry Of Injured Soldiers Recovering In The Hospitals IN 1919, Cadbury Purchased J. S. Fry & Sons,A Long Time Competitor Of Cadbury Who Created The First Bar Chocolate In 1847 Named ChocolateDelicieux A Manger Meaning Delicious Chocolate To Eat. 
• Anyway, After Launching the Milk Trays AndFlakes In 1921 They Started To Use The Cadbury Script Logo Based On TheSignature Of William Cadbury iN Their Transport Fleets. Up untill That point this used tobe the logo which was comissioned in 1905 Slowly It Became The Official Logo Of thebrand That We See In All Their product packagings today. 

• Next, 1928 They Created The Glass And HalfSymbol For Using In Press And Advertisements Posters For PromotingDairy Milk In Which Cadbury Was Spending More Money Than Ever BeforeAt First, It Was Used Only For Dairy Milk But Gradually It Has Become The Face Of TheCompany And Has Been So Till Now.
• Although It Was Huge Hit From The Very Day It Came Out In 1905, Now Coupled With promotionsDairy Milk Was The Biggest Selling Chocolate Product In Britain. By 1936, it AccountedFor more than 60 Percent Of The Uk Milk Chocolate Market.
•  By 1930, Cadbury Was The 24th-largest BritishManufacturing Company As Measured By Estimated Market Value Of CapitalAlso, Due To Large Scale Production, Chocolate Ceased To Be A Luxury Product And Became AffordableTo The Working Classes For The First Time. 
• By The Mid-1930s, 90 Percent Of The BritishPopulation Could Afford To Buy Chocolates. In 1938, Cadbury Roses Were Introduced WhichHas Become A Very Popular Christmas And Mother's Day Gift.

• The Bournville Factory, Where It Was Produced Was Surrounded By Gardens And Roses Were OneOf The Most Popular Flowers Of That Time. Hence The Name Of This Assortment. 

• During World War Ii, Parts Of The BournvilleFactory Were Turned Over To War Work, Producing Milling Machines And Seats For Fighter Aircraft.As Chocolate Was Regarded As An Essential Food, It Was Placed Under Government Supervisionand was declared as a ration item during the The Entire War period.

• Also, Due To Shortage Of Supply The British Government Banned Manufacturers From UsingFresh Milk. So, Dried Skimmed Milk Was Used Instead.
• Due To This Issues With Essential Supplies, The Dairy Milk and many other cadbury productscame Off The Shelves During The War. 
• But Once The War Ended,the company WorkedHard To Restore Their Business, Did A Lot Of Promotions, Kept Competitors Away WithA Direct Distribution Chain And Continued Launching New Products Like Milk Tray Bars,Fudge, Toffee Buttons And Picnic. 

• In A few years they were back to the gamelike before. In 1969 they Merged With Swiss Drinks CompanySchweppes And Demerged Again In 2008. 
• Then In 2010, Kraft Foods Bought The BrandFor An Astounding 19 Billion Dollars But They Themselves Split IntoTwo Companies One Of Which Was Named Mondelez International Which Owns The Cadbury BrandTill Date. In 2019, Mondelez Ranked 116 In The Fortune500 List Of Largest Corporations By Total Revenue. 
• As, Of Today Cadbury Is The Second LargestConfectionery Brand In The World With Products Ranging From Chcolates, Ice Cream And BeveragesTo Biscuits, Desserts, Spread And Much More. 
• With Operations In more than 60 CountriesIncluding The Uk, Usa, Canada, South Africa, New Zealand, Australia And India, itContinues To Be One Of The Most Favoured Name In The Segment Of Chocolates.